How did Long Jack get its name from Tongkat Ali?

Last Updated : 12th December 2020

There is a silent confusion in many of us today when it comes to purchasing Long Jack herb. 

Is Long Jack Tongkat Ali? And how did Long Jack gets its name from Tongkat Ali?

Long Jack, or LongJack is derived from the plant Eurycoma Longifolia. The word “Long” is from the Latin word “Longifolia”, which means long-leaved. And the word “Jack” refers to the plant’s ability to grow to 15 metres in height.

More commonly known by others as Tongkat Ali, this plant is quintessentially Malaysian, a former British colony that is rich with centuries of herbal tradition.  

And yes, Tongkat Ali or LongJack is a long-leaved plant that contains root which are used for herbal remedies for centuries by the indigenous people.

Long Jack is derived from Tongkat Ali’s scientific Latin name: Eurycoma Longifolia, which is shown above.

LongJack can only grow in the deep tropical rainforests of Asia (mainly Malaysia and Indonesia). It is often harvested after five years and exported in many forms as a functional food such as Tongkat Ali coffee, performance ingredients, and as a dietary supplement.

However, the urban legend behind the commercial “Long Jack” household name was inspired by Tongkat Ali’s century-old function – i.e increasing men’s libido that resulted in a longer erection.

But scientists have now discovered that Long Jack serves more than one purpose.

And there are twelve scientifically proven health benefits from LongJack that you should know about.

Long Jack is Tongkat Ali

Yes, it doesn’t matter if you prefer to call it Long Jack (if you are American that is) or Tongkat Ali, it comes from the same plant, Eurycoma Longifolia.

LongJack from Malaysia remains popular due to its quality and there are other reasons behind why people continue to purchase Long Jack from Malaysia.

Eurycoma Longifolia shown above is also known as Yellow Tongkat Ali due the distinct colour of its root. 

Globally, Long Jack is more known than Tongkat Ali

Long Jack was a result of the rapid global commercialization of herbal supplements. The word “Long Jack” is more commercially known in the US and Europe compared to the word “Tongkat Ali”.

In Malaysia, Tongkat Ali is consumed daily and has been part of a healthy lifestyle for centuries. You can find Tongkat Ali sold in traditional Chinese medicine stores, modern pharmacies, and in most coffee shops.

But you will never see Tongkat Ali sold as “Long Jack” in Malaysia. 

Ask anyone in Malaysia about Long Jack, and you will receive a long confused look in return. 


A typical traditional coffee shop in Malaysia that serves Tongkat Ali coffee or tea. Locals don’t even know what Long Jack, as it is more commonly referred to as Tongkat Ali.

A blast from the past: Long Jack gave Tongkat Ali a bad name

Long Jack was long marketed as a libido enhancer in the United States in the early 2000s, which gave Tongkat Ali a bad reputation and resulted in loss of consumer confidence.

Here is a quick explanation.


After the scientific discovery of what Tongkat Ali could do, the Americans are aggressively importing Tongkat Ali from Malaysia and rebranded it as LongJack in the United States.

And there are suppliers who included illegal substances such as sildenafil into LongJack products – some of which are banned by the USFDA.

The marketing narrative of what Long Jack was known before then shifted to “testosterone booster” in the early days of social media, driving its immense popularity through billion-dollar eCommerce sales.

But with modern science and years of research and development, the Long Jack consumer landscape has changed tremendously.

The versatility of Long Jack or Tongkat Ali means you can consume it several ways – either a functional ingredient in food (eg: coffee or tea), performance ingredient with other herbs, or as stand-alone supplement (i.e in capsule form).

Tongkat Ali is safe to be consumed as part of your daily diet and long been used for traditional remedies for centuries. Credit: AKARALI Premium Tongkat Ali.

Long Jack or Tongkat Ali, both are highly sought after.

Are you searching for Long Jack or Tongkat Ali online and often get confused?

Yes, both Tongkat Ali or Long Jack come from the same plant known as Eurycoma Longifolia.

A herbal root such as LongJack is highly sought after, not only to improve men’s sexual health, but also popular amongst sports professionals and athletes.

A search on Amazon produced 280 results based on the keyword “Tongkat Ali” and 138 results based on the keyword “Long Jack”.

Tongkat Ali products
Long Jack products

In recent years, Long Jack or longjack has aroused curiosity from first-timers to herbalists, nature-lovers and vegans in advanced countries such as the United States, Australia, Canada and the United Kingdom.

The myth of Long Jack as a natural aphrodisiac has come to an end as Tongkat Ali is proven by scientists with 12 potential health benefits. Due to its wide range of benefits and usage, more consumers are searching for pure Long Jack extract to complement their healthy lifestyle.

Could LongJack be the magic herbal supplement that everyone is looking for in 2020? 

Tongkat Ali is safe to be consumed as part of your daily diet and long been used for traditional remedies for centuries. Credit: AKARALI Premium Tongkat Ali.

Long Jack is the only adaptogen and anabolic plant-based solution that is safe and proven in a wide range of applications – from functional food to performance ingredients.

We are here to investigate consumer trends and demand based on global search on Long Jack vs. Tongkat Ali. If you need to know more about Long Jack Tongkat Ali in less than 2 minutes, you can watch the video below.

Growing consumer demand on Long Jack.

Yes Long Jack or Tongkat Ali is gaining as strong foothold as a household name in recent years. 

Whether you are a believer or not, Tongkat Ali or Long Jack, is now becoming the trusted herbal product alongside with Tumeric, Ginseng, Macca and other notable herbs due to its potential health benefits after years of proven clinical trials on humans. Some of these research and scientific papers are available on this site if you are an avid reader or simply curious to know more about Tongkat Ali.

As the world is filled with a growing ageing population, the demand for natural revitalization to restore energy and health through activation of natural testosterone in your body is fueling this global demand. To give you some perspective, WHO estimated that by 2050, the world’s population aged 60 years and older is expected to total up to 2 billion people, an increase of 900 million people from 2015.


Long Jack is a household name in the United States

Long Jack is extremely popular in the United States, and no one knows about Tongkat Ali unless they spend time reading about it.

Or unless you are a big fan of Medicine Hunter, Chris Kilham, who is the only American that refers Long Jack as Tongkat Ali. You can find his journey and discovery of Tongkat Ali Malaysia here.

Well, the fact is – it is impossible to purchase the best Tongkat Ali in the United States.

Nonetheless, it doesn’t deter American consumers to purchase Tongkat Ali online.

Here is a snapshot from Google Search trends showing consumer search result on LongJack vs. Tongkat Ali.

State“Tongkat Ali”“Long Jack”LongjackEurycoma Longifolia
New York14%66%19%1%

In the United States, the Tongkat Ali extract has long been marketed using a more commercial product name such as Long Jack to increase sexual libido. There has been a growing popularity and awareness on the term Tongkat Ali in some states as seen in sports professionals and physically active individuals who consume it as a pre-workout supplement and to grow muscle strength. The Google search trend chart below provides a glimpse of the trend.

Google Search Trend on Tongkat Ali vs. Long Jack (United States)

Some of these products carry the patented formulation Physta® or also known as LJ100™ in the United States. What the marketers did not tell you is that most of the Tongkat Ali roots from these patented formulas are sourced from Malaysian Tongkat Ali manufacturers due to its high quality Tongkat Ali root extracts.

The large Tongkat Ali consumption in the US is due to the high number of Erectile Dysfunction (ED) cases. The World Health Organization (WHO) reported a staggering number of worldwide cases at 190 million in 1995 and projected it to be at 320 million by 2025. 

The number of sexually active adults is more staggering than ED cases, which may explain the large consumption of sexual enhancer supplements such as Tongkat Ali or Long Jack being sold in the black market through porn sites and other affiliate marketing sites for the longest time.

Consumers may not be aware that some of the Tongkat Ali sold in the black market are mixed with sildenafil and other chemical compounds which may be detrimental to your heart and body functions, and bring about other complications.

Long Jack is popular in Australia too

If you are from Australia and you are reading this, you may not realize that Long Jack and Tongkat Ali are from the same plant.

For consumers in Australia, there is an equal number of searches using the word Tongkat Ali and Long Jack.

Luckily Australians are well-traveled and to those who have been to Asia or Malaysia, chances are they have experienced Tongkat Ali.

Approximately 20% of the search contain the word Tongkat Ali vs. Long Jack at 52% from total searches from various parts of Australia as shown below.

Google Search Trend Tongkat Ali vs. Long Jack (Australia)

Now, here is the Google data search trend for Australia for the past 5 years. As you can see the Tongkat Ali keyword has been used more favorably than in the United States, although more than 50% of the searches still uses the word Long Jack. 

Strong coffee culture in Australia has positioned Tongkat Ali coffee as an alternative novelty due to its unique aroma and bitter taste. 

This could explain why Tongkat Ali has attracted more Australian consumers in recent years.

Tongkat Ali can be mixed with your favourite coffee for a unique flavour with added advantage to your health. Credit: AKARALI Premium Tongkat Ali.

Now, here is the Google data search trend for Australia for the past 5 years. As you can see the Tongkat Ali keyword has been used more favorably than in the United States, although more than 50% of the searches still uses the word Long Jack. 

State“Tongkat Ali”“Long Jack”LongjackEurycoma
Western Australia21%52%27%0%
New South

Tongkat Ali is increasingly popular than Long Jack in the United Kingdom

LongJack is a global household name in the United Kingdom as Malaysia was formally a British colony in the 1800s. 

Tongkat Ali has had a rich history with Malaysians and the British along with other herbs and spices.

For consumers in the United Kingdom, the search data showed an explosive growth of search-related keywords on Tongkat Ali and Long Jack.

From 2009 onwards, data from the Google Trend chart below shows a significant incline of users searching using the keyword “Long Jack” as opposed to “Tongkat Ali”.


Google Search Trend Tongkat Ali vs. Long Jack (United Kingdom)

England seemed to record the highest number of searches, indicating a strong interest in Tongkat Ali. We believe this is due to increased awareness on natural herbs as the UK population is getting older with 18% aged 65 years and over and 2.4% aged 85 and over, according the UK Office of National Statistics.

What is more positively surprising is that more and more opted for a healthier lifestyle with the reduction number of people consuming alcohol and cigarettes over the years.

A quick glance on Instagram revealed more images of people in the gym performing various exercises, exploring nature and outdoor activities rather than postings on parties, bars or clubs.

Long Jack is better known than Tongkat Ali in Canada

Lifestyle in Canada by default is more geared towards nature. If you are a Canadian, generally more time is spent on outdoor healthy activities from mountaineering, walks and others. It is reported that only 18.2% of Canadians consume alcohol and that 20% smoke. But that does not mean they are not seeking ways to improve their health conditions through herbal remedies such as Tongkat Ali or Long Jack.

Google Search Trend Tongkat Ali vs. Long Jack (Canada)

We found sufficient evidence to support our hypothesis from search trend on Google on Tongkat Ali, Long Jack and Longjack. High number of search results and interests from key regions of Canada – Quebec, Ontario, British Columbia and Alberta.

Parting Thoughts on Long Jack

Good news for Long Jack is that the branding of Tongkat Ali has reached global status.

Demand for Long Jack is robust as it is considered safe as a one-size fits all herbal supplement that has many extraordinary health benefits beyond its past notorious stigma as a sexual libido enhancer.

The growing trend of a multipurpose testosterone booster with multiple health benefits have led to the convergence of interest and consumption of Long Jack worldwide.

You may not find Long Jack health benefits – as they are none which referred to it as “Long Jack”, but those who are keen to find health benefits from Tongkat Ali, here are nine key benefits from medically proven papers and trials:

  1. Boosts sports performance
  2. Helps maintain a healthy anabolic/catabolic balance
  3. Helps reduce fatigue and improves sleep quality
  4. Encourages hormonal balance and healthy cortisol levels
  5. Helps maintain normal high free testosterone levels in men
  6. Encourages overall well-being and hormonal health
  7. Enhances libido and sexual function
  8. Assists in sustaining healthy weight levels and BMI
  9. Promotes androgen biosynthesis
  10. Increases physical and mental energy
  11. Anti-inflammatory and anti-microbial properties

Whilst there are many brands out there, but perhaps only a handful of the products sold online are from the authentic Tongkat Ali root extracts with proper standardization processes in place.

Brands such as AKARALI deliver the best bio-compounds which can greatly optimize the benefits to your health.

The plants are handpicked and harvested in remote locations in Malaysia, away from contamination or pollutants that can harm your body.

Naturally, this leads to the point that where and how Tongkat Ali plant is grown matters to your health. Most consumers conveniently ignore Tongkat Ali bio-properties are not readily mass produced in labs or by a chemist and no two roots produce the same quality of extract.

Looking back from a broader perspective, this ancient magic secret called Tongkat Ali or the Malaysian Ginseng is no longer a secret for many as unfounded myths have been debunked by scientists and researchers. This is despite numerous failed attempts to disapprove Tongkat Ali benefits in the past.

Data from Google showed the growing interests of consumers around the world on Tongkat Ali and more scientific papers are published on this extraordinary herb from Malaysia. The fact of the matter is the herbal market size has increased year on year, so it does mean a global shift of consumer demand to the famous Malaysian Ginseng, popularly known as Tongkat Ali.

Thanks to the digital world, shifting beliefs from traditional chemical drugs such as Viagra to herbal supplements no longer require that quantum leap of faith. The ongoing craze of organic living, going back to nature and unleashing natural powers through natural resources are becoming an accepted norm in our society.  

There are instances we gravitate towards a common cause – from saving the earth from harmful effects to going natural instead of being laden with chemicals. This is seen as a natural progression of the society, constantly seeking natural ways to heal or revitalize ourselves.

Undoubtedly, rapidly changing lifestyle has transformed humankind and the way we prioritize our daily lives. To some, purity is what we aim for. If you are one of them, seek for the premium Tongkat Ali extract and discover the difference on what it can do your body, mind and soul.

Naressa Khan contributes regularly on AKARALI. As a writer and journalist, Naressa is all about creating, deconstructing, and reassembling meanings through words. With this approach always in mind, she eagerly explores the nuances in life via the aspects of lifestyle, culture, travel, health, and wellness.

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3 Responses

  1. When I suddenly came across LONGJACK on Social Media I got interested and it was like I could get it and start using it to see its effectiveness. How I wish the free sample is extended to my Country Nigeria.

  2. What are its contra indicators and long term effects, what’s its full dose? What age of people are allowed to take it?

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