Our Team
MEET THE PEOPLE BEHIND AKARALI
Shahid Shayaa
FOUNDER & CHAIRMAN
Shahid is the founder of AKARALI and the person behind the brand. He leads the team to grow AKARALI as a global brand in key markets such as the US, UK, Europe, Australia and Asia. Shahid develops data-driven business strategy to deliver quality natural supplements to consumers from his decades of corporate and entrepreneurship experience. He drives the global sales and marketing activities, product development, customer engagement of AKARALI as he believes customers deserve better transparency and access to quality natural supplements. Shahid is also currently serving as the CEO of Berkshire Media and his former experience include Accenture, Frost and Sullivan, Malaysia Airlines and other public-listed entities. He is a firm believer of natural supplement and been taking Tongkat Ali daily for more than 5 years.
Ilan Joffee
CEO USA & NORTH AMERICA
Ilan Joffee is the CEO of AKARALI USA and leads the business growth in America. His brings 20 years of experience in finance, natural wellness, eCommerce, customer fulfillment and digital marketing. His achievements include placing AKARALI as a one of the best Tongkat Ali supplements in the US and on Amazon. With his deep knowledge on natural health and herbs, he constantly sourcing for quality clinically tested herbal ingredients to US consumers. Ilan is also the CEO of Core Supplements LLC and IMJ Consultants LLC focusing on business consultancy services in the US
Areas served: California, Florida, New York, Washington, Texas, Virginia, Maryland, Chicago, North Carolina, Canada, Ontario
Ida Farhani Sidiq
CEO AUSTRALIA & NEW ZEALAND
Ida leads the business growth of AKARALI Australia and New Zealand. She brings more than 10 years experience in bring the best natural wellness to Australia. She is also a certified SAP consultant specializing in Materials Management (MM), where brings the best experience to AKARALI customers in Australia. In the past she was involved in business transformation and enhancement projects for large multinationals and her experience in natural health and wellness from single-sourced ingredients are invaluable.
Areas served: Perth, Sydney, Melbourne, Queensland, New Zealand.
Dr. Annie George
LEAD SCIENTIST, HEAD OF RESEARCH & DEVELOPMENT
Dr. Annie George brings more than 20 years of experience in research and development of Tongkat Ali. She conducts regular studies and performed more than 12 clinical trials on Tongkat Ali. Her decades of experience in plant biotechnology ensures AKARALI Tongkat Ali is clinically tested for efficacy and safety. Dr. Annie specializes in the development of new novel food compounds including Physta Tongkat Ali, Kacip Fatimah, BioKesum and. Her work on Tongkat Ali are peer-reviewed and published on various reputable journals. Her involvement on Tongkat Ali clinical tests on men and women sets a new benchmark in the nutraceutical industry.
Muhd Soalat
CHIEF FINANCIAL OFFICER
Soalat overseas the investments and financials of AKARALI business growth activities. He has more than 11 years of corporate finance experience and investments that including in the financial sector at the Kuwait Finance House and in a foreign tourism corporation in Istanbul, Turkey. He is also currently in various roles such as the Head of Data Analytics.
NADHRAH
BRAND LEAD & CREATIVES
Nad leads AKARALI creative work and global brand. She ensures the AKARALI brand ethos are communicated well to customers in an engaging manner. She works closely to understand nuances and strive to overcome consumer challenges in order to build brand loyalty and trust.
Zul Aidil
CUSTOMER FULFILLMENT
Zul Aidil manages the day-to-day global logistics with AKARALI delivery partners such as DHL Express and DHL Global Forwarding. He strives for operational excellence to ensure the customer orders are fulfilled within the stipulated timeframe.
Alex Kua
EDITORS & CONTRIBUTORS
Alex contributes regularly on AKARALI covering topics on Tongkat Ali research studies, clinical trials, regulatory and natural wellness. As a content writer for AKARALI, he ensures that the articles are fact-checked against credible and reputable sources. His past experience as a business consultant in Deloitte contributed to the growth of AKARALI as a credible source on natural wellness and Tongkat Ali. He is currently attached to Berkshire Media as a research analyst, where he specializes on data insights for consumers and top brands.
Naresssa Khan
EDITORS & CONTRIBUTORS
Naressa Khan is our regular authors on AKARALI since 2019 and is part of the global Tongkat Ali research team. As a content strategist and writer, Naressa specializes on topics such as general nutrition, health supplements, and natural wellness. With this approach always in mind, she explores fact-based and scientific evidence of topics related to health, herbs and natural wellness.