California, 3rd July 2025 — AKARALI in on track to become the world’s leading Tongkat Ali brand, strengthening its position as a market leader that specializes in clinically tested Tongkat Ali standardized hot water extract, dominating key markets such as the USA, UK, Europe, and Australia.
With more than 2.7 million capsules sold in 35 countries, AKARALI is a premium Tongkat Ali brand known amongst athletes, endurance runners and active men who are serious about real-world performance results. Underpinned by clinical trials, 3rd party tests, real-world performance tests by athletes and free consultation to its customers, these unique value propositions have helped AKARALI to secure its market position in the US and UK.
With 47% increase of new customers each day, AKARALI sells an average of 4 capsules of Tongkat Ali every minute worldwide in 35 countries.
“We remain committed to redefine Tongkat Ali excellence and dominate key markets to exceed customer’s expectations” said Shahid Shayaa Founder of AKARALI in an exclusive interview.
He added that customers now want more than lab-tested Tongkat Ali supplements. AKARALI is pioneering the growth in the premium segment by setting a new benchmark in quality standards by offering clinically-tested and performance-tested Tongkat Ali supplements to high-end consumers in the United States and the United Kingdom.
The company’s unparalleled commitment to quality standards, scientific integrity, and sustainable sourcing has earned it the reputation of being the gold standard for Tongkat Ali supplements worldwide, recording between 20% to 35% daily sales growth driven by consumer demand for science-backed Tongkat Ali extracts.
Setting the tone, we sat down with AKARALI Founder and CEO Shahid Shayaa to understand what does it take to be the best in a competitive landscape.
“At the core of our vision is to transform lives using quality clinically tested natural ingredients”, he said, setting the tone of the discussion before going deep into the brand ethos.
"Our singular focus on Tongkat Ali makes us the best in what we do. It means we dedicate more time and resources to elevate quality standards, and production compared to other brands"
As a brand, AKARALI is known as the ”Ferrari” of Tongkat Ali due to its high-performing ingredients from high levels of bioavailability of its standardized hot water extract, promising faster absorption and reaction time when consumed orally whilst minimizing molecular degradation. This is backed by 26 clinical trials and 491 hours of performance tests by athletes who have used it in endurance races, making it a brand with a strong performance pedigree with decades of innovation and research.
“Our performance tests by athletes in international endurance races such as UTMB World Series and Marathon Majors showed significant improvements in endurance, stamina and energy” said Alex, who leads AKARALI’s global community partnerships with sports communities and runners.
He added that AKARALI’s partnership with the UK’s largest sports and running community RunThrough showed greater consumer confidence and rising sales send a strong signal of wider acceptance by British consumers.
AKARALI’s research team emphasizes the importance of performance-test of Tongkat Ali using tried-and-tested dosage and diet protocols to get the most optimal results when used in endurance races or as a daily energy supplement.
“We have invested time and effort to elevate our quality standards and innovation, thought leadership and other customer value propositions to be the best Tongkat Ali brand that helps men and women to achieve their best health goals. This ethos goes beyond quality manufacturing standards or lab tests” added CEO and Founder, Shahid Shayaa
He explained further that AKARALI is known for being the best and most effective Tongkat Ali brand for testosterone since the brand focuses on outcome-based athletic performance measures (eg: distance, time, speed, VO2 max) rather than bloodwork test results alone.
“Testosterone levels fluctuates daily and hourly, bloodwork test does not necessary capture accurate measurements unless you subject Tongkat Ali to rigorous real-world performance endurance tests like we do”
The brand’s ongoing global partnerships with RunThrough UK, Maximum Aerobic Function (MAF) Runners Club, the Kelana Jaya Running Club (KJRC) and the YNF bodybuilding community in Australia have proven to be successful in validating AKARALI’s potency, helping recreational and experienced athletes to achieve their best through real-world performance data, tests and nutrition protocols.
AKARALI’s strong financial performance makes it a trusted brand as more customers are switching to lab-tested Tongkat Ali standardized hot water extracts that are reported to contain higher bioactive ingredients, pure and more authentic compared to many brands out there.
“We recorded 47% more new customers each day in 2025 compared to the previous year and that is a strong indicator of trust backed by 33% repeat customers who bought from us regularly” said Shahid Shayaa, CEO and Founder of AKARALI, adding that the stronger sales growth is due to increasing recognition and trust amongst sports communities who opt for clinically-proven Tongkat Ali supplements.
According to industry data verified by AKARALI representative, the company sells an average of 4 capsules of Tongkat Ali every minute. In the US, it dominates other popular brands that mainly source its extracts from Indonesia.
Data from Stripe and PayPal showed there is no sign of slowing down too as the company focuses on delivering quality clinically tested Tongkat Ali to American, British and European consumers – recording year-to-date net monthly sales performance increase of 22.3% compared to 2024.
“We hit a new record each year and our year-to-date daily sales increase of 35.8% is a strong indicator of our market leadership in the US and UK as a top best-selling Tongkat Ali brand” added Shahid.
In addition to product development, research and performance tests, AKARALI has set bold ambition to be the best knowledge portal to increase awareness and to fight misinformation about Tongkat Ali.
AKARALI’s Global Community Lead Alex Kua said that he remains confident on the vision. “Our online resource center is the largest credible source about Tongkat Ali, with more than 100 medically-reviewed articles published on AKARALI’s web page” he said.
"We help researchers and consumers to gain evidence-based information on Tongkat Ali that is accurate and verified by experts"
“With more than 500,000 page views on our main website (akarali.com), customers can now access free consultation and help guides on how to use Tongkat Ali, when to use it, and the best combination of diet protocols and supplement stack to get optimal results” he added.
These recent initiatives have strengthened its brand position as a thought leader in Tongkat Ali through its knowledge-based approach, evidence-based information and community partnerships across key markets.
“Knowledge excellence, education, and awareness are a crucial part in building trust with our potential and existing customers.” said Shahid in response to AKARALI’s thought leadership initiative. He explains customer wants more credible information from experts, experienced-based authentic reviews and verified data-driven insights from real people.
“With increasing customer base, we are delighted that AKARALI now leads the market with our honest interviews through our best tried-and-tested protocols and product testing”.
According to Tongkat Ali Market Report published by Medium, AKARALI stands tall as the best and trusted Tongkat Ali brand in the US compared to 100 other US-made Tongkat Ali supplements. The recognition showcases the company’s strength and focus – specializing exclusively in quality standardized Tongkat Ali hot water extract that exceeds the FDA dietary supplement standards, 3rd party lab tests by EUROFINS and real-world performance tests.
The CEO of AKARALI USA Ilan Joffee said the US remains the primary market for AKARALI as many American customers are now switching to reputable Tongkat Ali brands.
“With our personalized free consultation, we have achieved strong with customer retention in the US of up to 50% in certain months. Our Amazon customers kept coming back for more” he added.
The success of AKARALI as the market leader in the premium Tongkat Ali segment was underpinned by superior formulation known by many as the MIT-formulated Tongkat Ali due to the early research development by MIT and Malaysian scientists in the early 2000. “We are also glad to utilize US-patented Physta® in our formulation, with more than 160 million capsules sold in the last decade or so” he added.
In addition, the research team focuses on selecting Tongkat Ali roots that are meticulously harvested in the wild and handpicked by artisans from Malaysia’s 100-million-year-old rainforests, placing AKARALI amongst the top brand with high level of expertise and product quality that remains unmatched by its competitors in the US, UK, Canada and Australia.
"Americans just love AKARALI simply because it is highly regarded as premium, safe and clinically tested"
“After Malaysian Tongkat Ali was first featured by Chris Kilham on ABC News 15 years ago, brands such as AKARALI is now a hot item, highly popular amongst premium buyers in the US market who seek for high-quality Tongkat Ali supplements” added Alex, who spends his time on researching and expanding the global market.
“At AKARALI, we don’t just sell Tongkat Ali products; we set the benchmark for what a premium Tongkat Ali brand should be. This means we focus on customer experiences including after-sale support and consultation,” said Shahid Shayaa, CEO of AKARALI.
The journey of quality behind AKARALI’s success starts with sourcing and harvesting the best healthy plants in Malaysia. Sourced from the state of Pahang with the help of the local indigenous known as “Orang Asli”, AKARALI is the world’s first single-origin clinically tested Tongkat Ali in the market, which justifies its unique and strong brand position amongst other brands.
“Our roots are handpicked from mature trees older than five years, ensuring maximum potency and bioavailability. This commitment to excellence has made AKARALI the brand of choice for discerning consumers.” he added.
AKARALI advocates strong quality standards along the supply chain and the company believes “controlling Tongkat Ali quality begins at the source” and securing location in Pahang has proven to be fruitful.
Quality control begins at the source, and that is why sourcing the supply starts with harvesting at the right locations by the best artisans
AKARALI’s products are powered by a US-patented hot water standardized extraction method, a breakthrough extraction process that preserves the full spectrum of bioactive compounds, including eurycomanone, eurypeptides, and glycosaponins. This process went through decades of refinement, evolution and its scientific rigor not only maximizes direct and indirect health benefits, but also distinguishes AKARALI from competitors offering generic 200:1 extracts with added additives, or adulterated products at lower prices.
Whats make AKARALI the best in the market is the underpinned by the Single Nucleotide Polymorphism (SNP) technology blueprint, a unique key differentiator that is not found in other Tongkat Ali brands.
By leveraging on the SNP technology that was co-developed by MIT scientists, AKARALI guarantees that every batch contains authentic Tongkat Ali (Eurycoma longifolia) roots with standardized bioactive compounds (eg: eurycomanone, eurypeptides, glycosaponin) that is governed by the internationally-recognized Tongkat Ali Standard MS2409. This scientific rigor has bolstered global consumer trust, allowing AKARALI to differentiate itself from competitors. The result is a significant market advantage for AKARALI, particularly in premium markets like the US and Europe, where quality are paramount.
“AKARALI is a popular Tongkat Ali brand on Amazon, recognized as potent, pure and natural without additives or adulterants. It is reported that many testosterone-obsessed American consumers are recognizing that clinically tested Tongkat Ali supplements are amongst top choices as it provides higher potency and safety due to higher eurycomanone and glycosaponin that are optimal to health” said Marvin from Debate Digital LLC, a company that focuses on herbal supplements in California.
According to market assessment published by the New World Report, AKARALI has emerged as the top Tongkat Ali brand in key international markets, particularly in the USA, UK, Europe, and Australia. In the United States, where the demand for natural testosterone boosters has surged, AKARALI is widely recognized for its unmatched quality and efficacy as a natural testosterone supplement, outpacing other Tongkat Ali brands such as LJ100, Nootropics Depot, Double Wood Supplements and even Solaray Tongkat Ali.
Meanwhile, Global Health & Pharma Magazine (GHP) recognizes AKARALI as a leading Tongkat Ali supplement brand backed by 26 clinical trials as the brand continues to exert dominance in North America and Great Britain based on positive customer feedback.
“Discerning consumers looking for clinically-proven herbal supplements that work in the real world appreciate our endless hours of research. There are more than 491 hours of performance tests conducted by various demographics including athletes and active adults” said Alex Kua, AKARALI Global Community Lead.
“AKARALI’s unwavering focus on real-world performance tests by athletes, runners and sports communities builds greater trust on clinically-proven Tongkat Ali extract that we use in all our products beyond quality harvesting and sourcing.” he added
In Europe and the UK, AKARALI has become synonymous with premium herbal supplements, catering to a growing demographic of wellness-oriented consumers, running communities and endurance athletes. British health coaches are amongst the niche segments where AKARALI is most popular, where its standardized extract is viewed as a strong differentiator in a market that is filled with conventional 200:1 extract.
Similarly, in Australia, where natural health products are highly regulated by TGA, AKARALI’s adherence to stringent quality standards has cemented its reputation as a trusted brand, used in natural bodybuilding competitions in Perth and by a wide range of athletes including marathon runners.
In addition to its commitment to quality, AKARALI pioneering sustainability effort with its long-term harvesting partnership with the local communities in Pahang and Perak to source natural wildcrafted Tongkat Ali plants. The brand’s sustainable sourcing practices and eco-friendly approach reflect its dedication to preserving Malaysia’s rich biodiversity and natural heritage.
“We believe in giving back to the indigenous communities and preserving the natural ecosystem in Malaysia, which is key to our global success. Without quality Tongkat Ali plants, we will not have quality products,” said Shahid Shayaa, CEO of AKARALI.
“Our sustainable harvesting methods in Pahang not only protect the environment but also ensure that future generations can benefit from the incredible properties of Tongkat Ali.” he added and what makes it unique to AKARALI is this – It is the only Tongkat Ali brand in the world that works directly with the “Orang Asli” (an indigenous tribe who lives in the Malaysian rainforest) to harvest and handpick the best mature Tongkat Ali plants.
As the global herbal supplements market continues to expand, AKARALI is poised for even greater success. The company plans to invest in further research and development to explore new applications for Tongkat Ali, while expanding its distribution network in new markets such as Canada, South America and Africa to reach more consumers worldwide.
“Our vision is to make AKARALI synonymous with high performance, trust, quality, and innovation in the herbal supplement industry. Our global team, partners and affliates will work together towards realizing this vision” concluded Shahid.
The brand believes in its core values to provide an authentic experience for its customers through a transformative journey backed by wealth of evidence, experiences and data to change the global landscape of the herbal industry. Once known as the Wild-Wild West due to lack of regulations, abuse, skepticism around the industry, AKARALI leads the key markets with new elevated performance standards, practices and protocols whilst adhering to industry and regulatory compliance.
“We’re not building a brand; we’re setting a global standard for what consumers should expect from a Tongkat Ali supplement.” said the Founder of AKARALI after ending the interview.
Since its establishment, AKARALI is now the world’s leading Tongkat Ali brand, specializing in harvesting, producing and conducting rigorous research and performance tests to enable consumers achieve the best quality supplement. With a focus on quality, innovation, sustainability, thought leadership, AKARALI has earned the trust of consumers, athletes and health professionals alike from its evidence-backed ingredients. The brand’s products are sold in over 35 countries, making it a global leader in the Tongkat Ali supplement market.
Alex Kua leads AKARALI’s Global Partnership Community to help athletes, sports communities, and thousand of others optimize their well-being through evidence-based research that enables them to make better informed decisions. His legal and business consulting background underpins the rigorous data-driven approach in his writing – from hours of interviews, real-world performance data, and firsthand experiences of real people – offering actionable insights that connects clinical research, emerging health trends, and real-world applications. He is also an experienced researcher in herbal nutrition, with years of deep technical knowledge on Tongkat Ali (Eurycoma longifolia), including quality standards, industry benchmarks, lab tests, clinical trials, and the use of natural herbs by collaborating with top scientists, herbal experts, and nutritionists. As part of the core team behind AKARALI’s knowledge portal, he empowers people worldwide to access the benefits of high-quality herbal nutrition in a way that is effective, sustainable, and safe. He is also an avid runner, with regular participation in local sports communities and running events.
Our articles are third party reviewed by our panel of experts and medical advisors to ensure the facts are accurate and credible. These are validated against multiple source references which include but not limited to research studies, peer-reviewed journals, pre-clinical studies, clinical tests and other credible publications.
Our panel of medical advisors and experts are highly experienced in their individual fields. However, they do not provide any medical advice or recommendations arising from content published in this article.
Disclaimer:
The content published on this website is for educational purposes and should not be viewed, read, or seen as a prescription or constitute any form of medical advice. We recommend you consult your nearest GP or doctors before consuming Tongkat Ali or any products which contain Tongkat Ali. For further information, kindly refer to our Frequently Asked Questions (FAQ) for more information.
